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The Climate Majority

Wednesday 11 April

The Climate Majority is not about the climate deniers or the climate activists. It’s about those who don’t talk about global warming - the billions of people who have heard plenty about climate change, but who are just not interested enough to adjust their own lifestyles and make the sacrifices required to prevent it.

Drawing on opinion polls, psychological research and examples of successful campaigns from across the globe, Leo Barasi investigates the causes of climate apathy. Barasi discusses how it prevents action to stop climate change and reveals how it can be beaten using an approach developed for political campaigns. Who are the ‘swing’ voters? How can we talk about climate change in a way that will change the way they think? Discover this and more in this compelling talk.

Hosted by Adam Ramsay. trustee of Climate Outreach and People & Planet, and a co-founder of Bright Green.

Presented by New Internationalist

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